Creativity is a skill that is key in living a successful life no matter what area. Working to develop it in childhood gives a major advantage later in life.
Here's one example in Aelita Andre, a little girl who's paint exhibitions have been featured in London and New York. Some of her paintings have been sold for $50,000. But the best part about her art is that she so genuinely enjoys creating.
If you're trying to inspire creativity in your kids, why not join them and show by example? Turn some music on and both paint a picture. When you're finished compare the two. How are they the same and different? Ask questions to see what your child was thinking as they painted.
Who knows? You might have a painting prodigy on your hands but if not, you're still helping build their person as they exercise and hone their creativity.